Suntory ALL-FREE Non-Alcoholic Beer Review

Suntory Group Company Overview

Suntory’s founder Shinjiro Torii set out to create Western-style liquors that fit people’s palates in his country of Japan in 1899. After starting out with winemaking, the business expanded to distilling whisky, brewing beer, and becoming one of Japan’s oldest beverage makers.

Today, the Suntory Group is a global leader within the consumer packaged products industry. Their products span across multiple food and beverage categories including soft drinks, spirits, beer, wine, health food products, and more.

What is Suntory ALL-FREE Non-Alcoholic Beer?

In 2010,  Suntory released Suntory ALL-FREE in Japan. This non-alcoholic beer became available in the United States in 2020.

Here’s how Suntory describes this product on the Suntory website:

All-Free is a delicious non-alcoholic beer-like beverage with refreshing Nodogoshi* and aroma.

With a light and refreshing taste, All-Free is the ideal, alcohol-free option for a wide range of occasions: for beer lovers who have plans the following day, or for those who are choosing not to drink but want to enjoy the beer-like taste alongside colleagues, family, or friends.

*Nodogoshi: Nodogoshi is a unique Japanese expression for the enjoyable sensation of beverages/food passing through the throat when swallowing

Besides having zero calories, Suntory ALL-FREE contains 0.00% alcohol. For comparison, beer can be designated as non-alcoholic in the United States if its alcohol content is less than 0.5%.

Suntory ALL-FREE contains no sugar, no artificial sweeteners, and no artificial flavors. The beverage's ingredients consist of "carbonated water, malted barley, natural flavor, caramel color, lactic acid, phosphoric acid, ascorbic acid, modified hop extract, hops."

Suntory ALL-FREE First Impressions

We picked up a four-pack in person at a Total Wine Wine & More store in California, which had an excellent selection of non-alcoholic beers.

We had tried a few Japanese beers in the past, so this zero-proof beverage, Suntory ALL-FREE, caught our eye.

Our Review of Suntory ALL-FREE

Popular alcoholic beers from Japan like Asahi, Kirin, Sapporo, and Suntory tend to be dry pale lagers that pair well with food. For us, Suntory ALL-FREE is reminiscent of those crisp, refreshing flavors.

We found it quite refreshing and appreciated that it claimed to be 0.00% alcohol free. The light, crisp flavor and easy-drinking nature would pair well in social settings and with dishes like fried food and grilled meats and vegetables.

Customer Reviews of Suntory ALL-FREE

Suntory ALL-FREE fans enjoyed the flavor of this non-alcoholic beverage while experiencing the benefits of a zero-proof beverage:

The smell is soft, crisp, deep, light, unique, and enjoyable. Doesn’t smell overly hoppy or malty. The taste is totally unique, though is is my first Japanese NA experience. Subtle hop flavor that’s mostly light, crisp, soft, and refreshing. — Strictly NA Drinker

I really like this one. Dry and light like regular Japanese beer. Zero calories is an added bonus.  — Firemanism

I’ve enjoyed this great beverage while in Japan and am delighted that it’s now available in the US. Clean, refreshing taste one can enjoy even if driving later. Great served in a chilled mug. No alcohol, no calories and no carbos, just great drinking. — DeanM

On the other hand, some folks weren't the biggest fans of ALL-FREE's flavor profile.

I enjoy Sapporo and Asahi, so I thought this might be a good, non-alcoholic alternative. Unfortunately, this didn't taste at all like beer, nor like any non-alcoholic beer I've had. They make a point of it being 0.00% alcohol and 0 calories. My guess is that they basically just mash up hops and malt and just stir it together. After half a can, the rest went down the drain. — seitz

The worst tasting NA around. Reminds me of the non alcoholic hops water, which is what it is essentially. Very bitter and no beer taste at all. It is hops flavored sparking water. — skatewing

Where to find Suntory ALL-FREE?

Currently, Suntory ALL-FREE is only available in Japan and the Americas, according to this webpage. If you're located in the United States, you can use this All-FREE locator to find restaurants, bars, and retail locations serving this non-alcoholic beer near to you.